Webinar: How to Create New and Innovative Revenue Streams for Show Organizers

by Scott Lebwohl, March 30, 2021

As we anticipate exiting the long dark Covid tunnel soon, it is essential for trade show organizers to secure all the help they can in order to stitch together strategies and tactics designed to allow us to resume normal business operations. It is why SMT Expo has assembled a team of industry leaders who have enormous insight, experience and abundant creativity to share with you. Their acumen will surely ignite your own creativity to create new revenue, new services and new products to serve your customers in a new and different world. Meet one of the three, Nancy Walsh, President, North America, Informa Markets:

 

Nancy joined Informa Markets in January 2020 to head up the company’s Fashion business and was promoted to President—North America in November 2020. Before joining Informa, Nancy had a 32-year career with Reed Exhibitions, working her way up to President – North America there before moving to Freeman where she served as SVP, Brand Experience, designing innovative brand experiences for customers. As President—North America for Informa Markets, Nancy is responsible for creating year-long multi-channel platforms for a variety of industries spanning across Nutrition, Fashion, Construction, Aviation, Brand Licensing and more. A seasoned industry veteran, Nancy is now leading Informa Markets’ hybrid strategy, focusing on exceptional digital experiences that complement the company’s in-person platforms.

 

 

In addition to Nancy Walsh, you will be able to share the creativity and energy of:

  • Doug Emslie, Group Chief Executive, Tarsus Group, PLC
  • Greg Topalian, CEO, Clarion Events, US

Join us for a ‘must-attend’ webinar on Monday, April 26, from 10:00 am until 11:00 am (CDT) entitled: “How to Create New and Innovative Revenue Streams for Show Organizers”. You will walk away with a sack full of new ideas. The webinar is offered to you at no cost.

We recommend that you have your entire event planning team participate in this key learning experience. There is no cost to attend.

SMT Expo is committed to helping the exhibition industry recover from the Covid pandemic as quickly, safely, and efficiently as possible. Join us!

 

Doug Emslie

Among the three presenters is current Society of Independent Show Organizers (SISO) Chairman, Doug Emslie, Group Chief Executive, Tarsus Group, PLC.:

Emslie has been in the exhibition industry for over 20 years and joined Tarsus when it launched in 1998. Prior to joining Tarsus, he held senior management positions at Blenheim Group Plc and after its takeover, United Business Media plc. Over the past three years he has led Tarsus’ move to grow its business in the emerging markets (China, Middle East, Turkey, Latin America and South East Asia) where it now generates 50% of its revenues. He is past Chairman and remains a Director of the Association of Event Organisers (AEO) as well as past Chairman of the Events Industry Alliance. He is also the first international board member and Chairman of the Society of Independent Show Organizers (SISO).

 

Greg Topalian

In a recent Trade Show Executive interview, Greg Topalian, CEO of Clarion Events, US was asked an enormously important question:

“Given the disruption of events caused by COVID-19 in 2020 and into 2021, what strategies are you planning to use to recover and potentially grow your in-person events?

The disruption really provided Clarion with an opportunity to take a step back to ensure we had our pulse on the markets we serve and today’s customer needs, and then align our teams’ focus to deliver high-value products to meet those needs. The exciting piece for Clarion is that we have been able to change our product mix in a very meaningful way that not only has helped to unlock new ways to deliver customer value but will also be part of the evolution of our business as we move into 2021 and beyond. The common focus in all that we are doing is providing meaningful personalized connections, whether that be through digital content series, hosted-guaranteed meetings programs, showroom product demonstrations, or on-demand membership-based learning platforms. Those connections today are helping us to grow our audience and prepare for the return to live events.”